SM Finance | Scaling Companies

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Why Every Fast‑Growth Company Needs Sales AND Finance Working in Sync

When a company begins to scale, most leaders focus on one thing: revenue. More leads, more clients, more sales. It feels like the natural engine of growth, and it is. But revenue alone does not build a scalable business. The companies that truly break through are the ones that align two functions that are too often treated as separate worlds: Sales and Finance.

These two teams are the twin engines of sustainable growth. When they work in harmony, a business accelerates. When they do not, growth becomes chaotic, unpredictable, and ultimately fragile.

At Success Moves Finance, this is the foundation of our Growth Partner model. We recruit the finance talent that supports expansion, and we provide through our sister company Success Moves Sales the systems that drive it. It is one integrated solution for companies that want to scale with confidence.

Sales Drives Opportunity. Finance Turns Opportunity into Sustainable Growth.
A quality sales team creates momentum. They bring in new business, open new markets, and generate the energy that pushes a company forward. But without a strong finance function behind them, that can adapt to rapid change, that momentum can quickly become overwhelming.

A scaling company needs, Accurate forecasting, Cashflow control, Margin analysis, Pricing strategy, Commercial modelling, Investment planning

These are not back-office tasks. They are the foundations that allow a sales engine to run at full speed without burning the business out.

When sales and finance operate in isolation, companies experience: Overtrading, Cashflow strain, Poor forecasting, Margin erosion, Uncontrolled hiring, Chaotic decision-making. When they work together, growth becomes predictable, controlled, and profitable.

Why Mid-Sized and Fast-Growth Companies Struggle Most

Large corporates have entire departments dedicated to commercial finance, Financial Planning, Analysis, and revenue operations. Start-ups move fast and accept the chaos. But mid-sized companies, the ones with real potential, often sit in the danger zone.

They are growing quickly, but:

• Their finance team is too small

• Their sales team is scaling faster than their systems

• Their reporting cannot keep up

• Their forecasting is reactive rather than strategic

• Their margins tighten as they grow

This is exactly where a Growth Partner becomes essential.

The Growth Partner Model: One Engine, Two Disciplines

Success Moves Finance is built on a simple truth: sales and finance are interdependent. You cannot scale one without strengthening the other.

That is why our model combines:

1. Finance Recruitment

We place the people who build the financial backbone of a scaling company:

• Finance Directors

• Financial Accountants

• Management Accountants

• Project Accountants

These are the roles that turn growth into profit.

2. Sales Recruitment

We also supply the revenue-generating talent:

• Voice and Email Sales Agents

• Remote commission only sales reps

• Sales teams

• Sales Closers

• Sales Directors

These are the roles that create a flow of new business.

Because our clients are all scaling, we move fast and always spread the costs and guarantee no charge replacement. You can outsource your key talent needs to us and focus on building your business.

3. A 12–24 Month Payment Plan + Full Guarantee

This removes risk and makes growth affordable, predictable, and cashflow-friendly.

Why This Matters to Fast-Growth Companies

When sales and finance are aligned:

• Forecasts become accurate, targets hit.

• Hiring becomes fast, strategic and with long term retention.

• Cashflow becomes stable

• Margins improve

• Growth becomes scalable

• Investors gain confidence

• Leaders make better decisions

This is the difference between a company that grows and a company that scales.

The Bottom Line

A fast-growth company does not need a recruiter.

It needs a partner who understands the entire growth engine.

Success Moves Finance exists for one purpose:

to help ambitious companies scale by aligning the two functions that matter most — Sales and Finance.

When these teams work coordinated, growth becomes inevitable.

Success Moves Finance is part of the Success Moves group of companies. Please see succcessmoves.co.uk for all group information, policies, privacy statements, investment, CEO statement, complaints procedure and details of other recruitment businesses.

Hi, David Guy here, Director. You can email or call me below.
david.guy@successmoves.co.uk +44 (0)7870-180081

How to Build a Finance Team That Supports a High‑Performance Sales Function

Every ambitious company wants a sales team that performs at a high level. Consistent activity, strong conversion, predictable revenue. But what many leaders overlook is that a high‑performance sales function cannot exist in isolation. It needs a finance team behind it that understands commercial reality, supports decision‑making, and provides the clarity required to scale.

In fast‑growth companies, sales and finance are not separate departments. They are two halves of the same commercial engine. When they work together, growth becomes predictable. When they do not, even the strongest sales team will struggle to deliver sustainable results.

At Success Moves Finance, we specialise in building finance teams for high growth companies. We understand the difference and recruit and headhunt the right people who can move fast and constantly adapting to changing needs and challenges of finance.

Why Sales Needs Finance More Than Ever

Modern sales teams operate in a world of:

• Complex pricing

• Competitive markets

• Tight margins

• Subscription models

• Long sales cycles

• Investor expectations

• Rapid scaling

To perform at their best, they need:

• Accurate forecasts

• Clear targets

• Real-time reporting

• Commercial insight

• Margin guidance

• Compensation modelling

• Pipeline-to-cash clarity

These are all finance-led disciplines.

Without them, sales teams operate on instinct rather than intelligence.

How Finance Enables a High‑Performance Sales Function

1. Better Forecasting
Sales teams need targets they can trust.
Finance provides the data that makes those targets realistic and achievable.

2. Stronger Pricing Strategy
Commercial finance ensures pricing protects margin, not erodes it.

3. Smarter Sales Compensation
Finance models commission plans that reward performance without damaging profitability.

4. Faster Decision-Making
With real-time reporting, leadership can invest, hire, or pivot with confidence.

5. Improved Cashflow
Finance ensures the business can support the growth that sales generates.

6. Alignment Across the Organisation
When finance and sales collaborate, the whole company moves in the same direction.

Why Most Companies Get This Wrong

Many mid-sized companies scale their sales team long before they scale their finance team. The result is predictable:

• Sales grow

• Finance becomes overwhelmed

• Reporting falls behind

• Forecasts become unreliable

• Margins tighten

• Cashflow becomes unstable

• Leadership loses visibility

This is the moment when companies stall because finance was not built to support the growth.

The Success Moves Finance Approach

We build the financial backbone that supports a high‑performance sales function.

Our Growth Partner model combines:

• Finance recruitment

• Sales recruitment

• Sales systems

• AI tools

• Onboarding frameworks

• Accountability routines

• A 12–24 month payment plan

• A 12–24 month replacement guarantee

This creates a unified commercial engine where sales and finance work together to drive predictable, profitable growth.

The Bottom Line

A high‑performance sales function does not happen by accident.

It happens when finance and sales operate as one team with one goal: sustainable growth.

Success Moves Finance helps companies build the finance teams that empower sales to perform at their best and the sales systems that turn performance into profit.

When both sides of the engine are aligned, scaling becomes not just possible, but inevitable.

The Growth Partner Model: Why Modern Companies Need More Than a Recruiter

For years, recruitment has followed the same formula: take a brief, search for candidates, send CVs, charge a fee. It is a transactional model built for a slower, more predictable world. But today’s fast‑growth companies do not operate in that world anymore. They scale quickly, pivot often, and face constant pressure to deliver commercial results.

In this environment, a recruiter who simply fills vacancies based on technical skills, experience and CV is no longer enough. It is too slow and tends to recruit the wrong people that will struggle to fit into a rapidly advancing culture. They need to understand much more than finance with a stronger commercial acumen to deal with fast moving challenges. A sudden increase in sales will totally disturb and plans made for cash flow, infrastructure, delivery , customer service and so on. Al of these challenges need to be solved instantly. That is a special type of accountant that is not identifiable from a CV or qualifications.

This is the foundation of the Growth Partner model at Success Moves Finance.

Recruitment Solves a Vacancy. A Growth Partner Solves a Commercial Problem.

A vacancy is rarely the real challenge. The real issue is usually one of these:

• Revenue is not growing fast enough

• Forecasting is unreliable

• Margins are tightening

• Sales performance is inconsistent

• Cashflow is under pressure

• The business is scaling faster than its systems

• Leadership lacks visibility

Hiring someone may be part of the solution but it is never the whole solution.

A Growth Partner looks at the bigger picture:

• What is the commercial goal

• What is blocking it

• What talent is required

• What systems are missing

• What behaviours need to change

• What structure will support sustainable growth

This is a fundamentally different approach to recruitment.

Why Traditional Recruitment Fails Fast‑Growth Companies

Most recruiters operate in a narrow lane:

• They do not understand sales systems

• They do not understand commercial finance

• They do not understand scaling

• They do not understand performance psychology

• They do not understand onboarding

• They do not understand revenue operations

They fill roles, but they do not understand them. They charge fees based on an introduction and if the hire fails get a vacancy and a candidates back. Success of placements is bad news for a traditional recruiter.